Who are we and what do we do?

Tourist Board Izola is an economic interest organization and an umbrella destination management organization whose key task is the development and promotion of tourism in Izola.

Mission and vision

Our mission is to oversee the development of the tourist offer and the Izola - "Visit Izola" brand, which embodies the following characteristics:

- Appeal
- Quality
- Sustainability
- Positive impact on local life

The brand is developed in close cooperation with key local stakeholders and is based on sustainability, informational, and marketing activities.

Our vision is to establish Izola locally and internationally as a small, authentic destination, drawing on its fishing tradition, offering visitors an authentic Mediterranean holiday, unique sustainable experiences and a high quality of life for the local population.

Fields of work

The development of tourism in Izola is based on cooperation between various local stakeholders and encompasses the following areas:

1. Development
In recent years, Tourist Board Izola has srenghtened development-related activity, focusing on destination management (strategic development, management of visitor flows and visitor experience management, management of small tourist infrastructure, etc.) and connecting providers and stakeholders through marketing coordination, education, pooling of resources for development and promotion, etc. Another primary task of the Board is to design tourist experiences and introduce sustainable practices in the destination. Development funding is also successfully sourced from national and European dedicated sources.  

2. Promotion
The overall destination promotion of Izola tourism to increase visibility on national and key foreign markets is carried out in accordance with the marketing communication strategy using modern, primarily digital, marketing tools. Communication is based on storytelling and intertwines three central themes: people, experiences, natural features. Every year, Tourist Board Izola launches a major innovative promotional campaign focusing on people. Year-round promotion focuses mainly on experiences.

3. Information
Tourist Board Izola manages the Tourist Information Center (TIC) and the Izola “museum” called Izolana - House of the Sea. In both, we take care of informing visitors and storytelling. The Board also regularly participates in tourism fairs and workshops under the Love Istria brand, which unites four Istrian destination organizations. Visitors are also informed via online media, especially the website and the incorporated Izola map. In light of sustainable practices, we avoid excessive printing of promotional materials.

4. Event Organization
In recent years, Tourist Board Izola has been striving to become a significant factor in developing the strategy for the organization of events in Izola, as these are an important motive for a visit and are also closely related to all other key aspects of the Board’s functions. For this purpose, we have established the Pier of Tastes: a »street food« event, which follows the guidelines of the Tourism development strategy in Izola and sustainable practices (zero waste).  The event, which brings together Istrian unique gastronomic offer, takes place several times a year.

5. Sales
In recent years, Tourist Board Izola has also focused on the sales function. Tourist products and experiences (organized by the Tourist Board or by other selected tourist service providers) are marketed in the Tourist Information Center, in Izolana, and in the Visit Izola online shop.

Tourismusverband Izola Team

Wir sind zwar wenige, aber vielseitig. Was haben wir alle gemeinsam? Unsere Fähigkeit, Multitasking zu beherrschen und jederzeit einsatzbereit zu sein – überall und zu jeder Zeit.

Finanzpläne, Tabellenkalkulationen, Entwicklungsstrategien und Networking werden von Direktor Dean Kocjančič betreut. Den ersten Kontakt mit Besuchern im Touristeninformationszentrum übernimmt Špela K. Rožaj. Tjaša Likar, die das PR-Gebiet abdeckt, ist der Hauptgrund, warum Sie gute Nachrichten über unsere Stadt lesen, und sie ist auch damit beschäftigt, die Ziele verschiedener europäischer Projekte zu erreichen. Rada Lekić kommuniziert im Namen von Visit Izola über soziale Netzwerke. Sie kümmert sich auch um das Marketing. Kommunikationsstrategien, Werbekampagnen und Werbung liegen größtenteils in den Händen von Luca Stančič Kodarin, einem Freelancer. Wahrscheinlich wird Gregor Benčina Ihnen Izolana zeigen, der sich auch in den Hausmeister einer römischen Villa im Archäologischen Park verwandeln kann. Im Sommer werden wir von freundlichen Studenten unterstützt, die Sie im TIC, Izolana oder am Pier der Geschmackspier antreffen können.

About the destination

Izola offers active, culinary and sustainable experiences related to cultural heritage and available throughout the year.  The positive atmosphere visitors can feel at every step stems from the cooperation of local stakeholders. The destination provides a high quality of life and organization of boutique events for locals and visitors. One such is the Pier of Tastes, organized by Tourist Board Izola.