Tourism Development Strategy

The Municipality of Izola, in cooperation with the Izola Tourist Board and other key actors in the tourism sector, has formulated a Tourism Development Strategy for the period from 2021 to 2025, which is the basis for planning tourism development. 

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Sustainability Report

Izola is an authentic Mediterranean town built on a former island, and the close bond of its inhabitants with the sea can still be felt today. In addition to its charming alleys and various beaches, it boasts a green countryside and a genuine connection with nature.

Visitors of Izola

In order to further develop the destination, Tourist Board Izola has implemented several strategic projects in support of the planned development. We have defined the target personas among our guests and prepared strategic guidelines for the development of the destination, which are already taken into account in the implementation of activities. Since we defined the personas on the basis of our knowledge, observation, monitoring of tourist trends and desired results, we wanted to verify the persons in practice in collaboration with Arhea Solutio d.o.o.

ReVerT

Ordering authority: The Municipality of Izola, Sončno nabrežje 8, 6310 Izola Contractor: Tourist Board Izola, Sončno nabrežje 4, 6310 Izola The project for the renovation of the former municipal palace, the Podestat Palace, aims to revitalize and transform this historic building into a cultural, artistic, and social center of Izola. This project will preserve and enrich the cultural heritage of the place and ensure the sustainable use of this building for future generations. The external contractor, TZI, will be responsible for communicating the project's content on its social networks an...

Fisheries stories

Izola - Digital Island

The project “Izola – Digital Island” is co-financed by the Ministry of Economic Development and Technology and the European Regional Development Fund. As the name itself suggests, the project focuses mainly on the digitalization of Izola’s cultural heritage. The goal of the project is to create a national digital collection / inventory of cultural heritage. This is an opportunity for each destination to bring its heritage closer to the public in an innovative way. This is very welcome especially in these coronavirus-prone times, when travel is still quite limited. Thus, the step towar...

#BUTMUZ

Culinary treasures of Istria and of the sea (MARISTRA)

The purpose of this project is to set up a high-quality, highly competitive product, based on the culinary treasures of Istria, which represents infrastructure enabling the stakeholders to network, develop an innovative and comprehensive offer of local products, benefit from joint promotional and marketing activities for the culinary and tourist services available in Istria, and promote the quality of the offer. The LAS Istra region will, therefore, become an important, high-quality culinary destination, in the framework of which the role of the main promoters will be played by providers of hi...